An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine--even an entirely new economic system. That all changed in November , when Apple removed Tumblr from its App Store after finding that child pornography had slipped onto the site. The ban prohibited not just hardcore porn, but even the humble female nipple. Imagery that just barely hides private parts seems to still be allowed.

The social network's adult-content ban came at a great cost to the community
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It has been a slow burn toward the seeming end for Tumblr over the last few years, and this week another change of the guard has been announced. Verizon subsumed Tumblr when it acquired Yahoo in The site originally launched in under David Karp. It is hard to pinpoint what triggered such a drastic decline in value in less than a decade. However, the most obvious suspect is Yahoo's eventual institution of a ban on pornography. The controversial ban brought an end to the platform's era of serving as a freeform, accessible hub for diverse sexual expression. Instead of banning specific sites with child pornography, all not-safe-for-work content was banned. Of course, the fall of Tumblr is contextual.
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Skip navigation! Story from Porn For Women. After Tumblr announced that starting on December 17, it'll ban porn and adult content from its blogs, many scrambled to find suitable alternatives. The ban — made in response to child pornography being found on the site — will cover photos, GIFs, and videos that show real human genitals, "female-presenting" nipples, or sex acts written erotica will still be permitted.
The first is that it barely survived. The total volume of visits to the site is in decline, as is the number of visits per unique visitor, as is the amount of time that visitors spend on the site. From to , the average site visit dropped by nearly a minute, and the average number of pages per visit dropped by more than one and a half. Even more striking, the average monthly volume of traffic to the Tumblr login page by U. The numbers are stark, but not surprising. Until , when Yahoo still owned Tumblr but was not yet itself owned by Verizon and had not yet merged with AOL, it had an in-house research team tasked with understanding the mechanics and sociology of the various websites it owned.